A+E Networks Korea Launches New Original Drama

A+E Networks Korea is launching its second original drama, Dramaworld, in Asia on April 2.

In South Korea, Dramaworld will premiere on the Lifetime Korea channel and also on a local OTT provider, TVing. Additionally, the global OTT platform iQIYI will air Dramaworld simultaneously in Southeast Asia, including Taiwan, Hong Kong and Singapore, while in Japan, U-NEXT will serve as the main platform.

A+E Networks International holds all distribution and remake rights in Asia.

A new take on the genre, Dramaworld is a fantasy romantic-comedy that follows the adventures of Claire Duncan (Liv Hewson), a 20-year-old, American, K-drama fangirl, who gets magically transported into the world of her favorite Korean drama through her smartphone. She must quickly learn how to use the rules that govern this world in order to facilitate a happy ending for her favorite K-drama leading man, Joon Park (Sean Dulake). The story uses all the beloved romantic K-drama clichés and plot devices, giving fans of the genre a chance to truly enjoy the reasons why they love Korean dramas in the first place.

Saugato Banerjee, managing director for Asia at A+E Networks, said, “A+E Networks continues to double down on creating relevant and globally monetizable IP. Building on the success of Backstreet Rookie, our second scripted production, Dramaworld, pays homage to the genre itself. We will continue to collaborate with local partners in Asia to develop and create interesting shows that are distinct and rise above the clutter.”

Youngsun Soh, general manager of A+E Networks Korea, stated, “A+E Networks has been aggressively producing original content for both television and digital in close collaboration with world-class production and platform partners since launching in South Korea. We are very proud to be able to launch our second premium drama, Dramaworld, the fruit of our endeavor and investment. We hope more viewers can enjoy themselves watching Dramaworld on the Lifetime channel.”