El Señor de los Cielos Goes Interactive

MIAMI: Telemundo and AT&T have teamed up to bring an interactive experience to the new season of El Señor de los Cielos.

Throughout the new season, Telemundo and AT&T are offering fans an exclusive opportunity to directly engage with the show on the Double Acción app through “Reacción,” an initiative created specifically to enable social conversation through live viewer participation within airings of El Señor de los Cielos. Fans also have the chance to become a part of the action in real time using the app, offering exclusive content and live interactions to complement the broadcast experience.

A new real-time media experience with the network’s Double Acción app complements the original content in the final episodes of the new season of El Señor de los Cielos.

“Once again, AT&T is helping Telemundo raise the Hispanic media experience to the next level, applying the latest multiscreen innovation to one of our most popular shows,” said Mike Rosen, the executive VP of advertising sales, news and Hispanic groups at NBCUniversal. “In collaboration with AT&T, Double Acción immerses viewers into the novela storytelling in an unprecedented way.”

“Bringing this multiscreen, real-time experience to our consumers is one more example of our integrated approach to communications and entertainment as a premier first-choice provider,” added Leonardo Torréss, AT&T’s executive director of Hispanic marketing. “We look forward to another exciting season full of El Señor de los Cielos suspense and action both on the Telemundo network and on the Double Acción app. We know this enhanced viewing experience will also be a lot of fun for all fans of this series.”