Night Train & Spirit Studios Align for Micro-Drama

Night Train Media and Spirit Studios are funding the development of a new vertical micro-drama series in the U.K., with Night Train Digital set to launch it on digital platforms worldwide.

“The global explosion in vertical content is something we’ve followed closely, and our aim is now to elevate the quality in this space by bringing top-class writing and acting talent to the production,” said Herbert L. Kloiber, CEO of Night Train Media Group. “NTM’s core business of scripted drama development, combined with the expertise in digital exploitation that we’ve been growing at Night Train Digital, makes this the perfect marriage for us, and we’re so excited to be doing it in collaboration with the team at Spirit.”

Matt Campion, creative director and co-founder at Spirit Studios, added: “We’re hugely excited to launch our first vertical drama at Spirit Studios. Entertainment is increasingly being consumed vertically, and as a multiplatform production studio, we’re perfectly placed to create scripted content designed for the platforms people watch on. We’re embracing the challenge of pushing the boundaries of short-form storytelling and experimenting with companion podcasts, behind-the-scenes content and new audience experiences, with the ambition of building mobile-first brands that grow into books, films and other global cultural touchpoints.”

Neil Francis, managing director at Night Train Digital, added: “This project aligns perfectly with our vision to not only exploit traditional rights but also to develop digital first content that can form a key part of our future growth. Off the back of our Virtually Parkinson AI Podcast, this development enables NTD to continue to push boundaries and experiment with formats that evolve the distribution landscape.”

More details will be revealed during the MIPCOM Creative Hub panel Inside Vertical Drama: Next Gen Storytelling on Wednesday, October 15.