Hallmark Channel to Debut New Film on World Alzheimer’s Day

The original movie Falling Together is set to bow on Hallmark Channel on September 21, World Alzheimer’s Day, as part of the network’s annual Fall into Love programming event.

The Hallmark Media title, starring Ashley Williams (Notes of Autumn, Five More Minutes: Moments Like These) and Paul Campbell (Magic in Mistletoe, Three Wise Men and a Baby), sees a woman find fellowship and community in a new city through the Walk to End Alzheimer’s.

Williams, whose own mother has been affected by Alzheimer’s, serves as executive producer, alongside her husband Neal Dodson (Love, Classified).

Williams said, “When I first moved to Manhattan a few years ago, I threw a ‘chili party’ in my apartment building to get to know everyone—and no one came. Once I worked my way through the shame…and the copious leftovers…I thought, Maybe there’s a rom-com here!

“Turns out this was the perfect leaping-off point to reunite with my dear friend Paul Campbell in a hilarious, warm, comedy amongst the autumn leaves. The Alzheimer’s Association was instrumental in providing resources for our family when my mother was ill, and getting to tell this story with their support is something I’m really proud of.”

“Putting care into the world is a basic tenet of the Hallmark brand, so when Ashley and Neal brought this idea to us we felt it was a perfect fit,” commented Bart Fisher, VP of programming for Hallmark Media. “This is an important cause that affects so many people, whether it’s the patient or a family member. We’re happy to be able to help shine a light on it while also giving our viewers the kind of heartwarming story filled with romance that they know and love.”