Viddsee & Risingjoy Enter Strategic Partnership

The Viddsee platform has teamed with content investment and licensing firm Risingjoy to introduce Chinese micro-drama content to Southeast Asian audiences.

Micro-dramas are characterized by their concise narrative structure and storylines. The first set of Chinese titles is slated for release on Viddsee in the second half of 2024.

“With over ten years of experience in short form content, Viddsee has honed its expertise in understanding and delivering what audiences crave,” said Ricky Ow, who is on the board of directors at Viddsee. “The growth of micro-dramas, coupled with Viddsee’s expanding capabilities as a studio and platform, ensures that they are uniquely positioned to lead in this emerging entertainment format and excel.”

Cassandra Yang, general manager at Risingjoy, commented, “This is a tremendous opportunity to bring rich and diverse Chinese content to Southeast Asia. Viddsee’s studio and extensive network of creators, the largest in Southeast Asia, also makes them an ideal partner to facilitate localization of such micro-dramas in the region. We look forward to solidifying our competitiveness and sustainable growth in this dynamic content landscape.”

“We are excited to partner with Risingjoy to bring fresh and engaging content to our audiences,” said Ho Jia Jian, CEO and founder of Viddsee. “This collaboration marks the beginning of several such partnerships through which we aim to diversify our content offerings and maintain our leadership in the short-form drama space.”