TV-Loonland

September 24, 2009 World Screen
Justine Bannister
Head, International Distribution Acquisitions
 

What are some of your top properties for MIPCOM?

 

Wordworld, My Life Me, Little Princess, Leon, My Little Pony

 

 
Why will these programs appeal to buyers?

 

Because they rock! Because they are of the very highest quality in terms of animation and storytelling and totally unique since TVL has selected them out of the 240 projects received this year, because each of them stands out from the crowd in their target age group and because they are or are becoming big brands.
 
 
What are some of the trends you’re currently seeing in this market?

 

A requirement for programming for ‘tweens’ is programming that will fit perfect between a kids afternoon animation block and live action dramas for older kids. My Life Me fits this requirement perfectly and can easily be used as a ‘bridging show’ between animation and love action
 
Broadcasters all now seem to be looking for more short and edgy formats for comedy blocks—The Owl has been a terrific inspiration and Leon absolutely perfect (as is Pat & Stan shorts and even Mister Otter now)
 
Comedy, comedy, comedy—Leon, The Owl, Pat & Stan, Raymond, My Life Me. All of our shows and new projects have high humor quotients, very high.
 
Well-established brands with huge awareness – You don’t get much bigger than My Little Pony, GI Joe and Transformers.
 
Fun with a strong message—Saving our Planet (we have one show in development on that topic), Learning to speak and read English (Wordworld), fun-filled facts (Mister Otter)
 

What are your goals and expectations MIPCOM?

A successful launch for Wordworld! Clinching major deals on My Life Me, making sure every territory is showing My Little Pony this Christmas. And building on our already successful brands.