TV Azteca in Guatemalan Alliance

MEXICO CITY, March 26: TV
Azteca has reached a deal to acquire 70 percent of Latitud TV in Guatemala in
an agreement that also brings the Mexican broadcaster’s content to Latitud’s
UHF channels 31 and 35.

The alliance allows TV
Azteca to reach all of Guatemala City via broadcast TV, and the entire country
via Latitud’s cable coverage. Starting this May, TV Azteca expects to program
and operate channels 31 and 35 and to sell their advertising.

Ricardo B. Salinas, TV
Azteca’s chairman of the board, noted: "The agreement will broaden TV
Azteca perspectives in a growing market with demographics that are very similar
to ours and will allow Guatemalans to receive the most vibrant entertainment
and the most timely information on television. We will use our programming,
which has proven successful in Mexico and other Hispanic communities, to
strengthen the company's positioning outside of our country and to further
boost our financial results."

—By Mansha Daswani