Turner has upped Anke Greifeneder to the newly created position of VP of original productions in EMEA.
With her promotion, Greifeneder, who is currently the director of original productions for Central and Eastern Europe, is now a member of the Turner EMEA executive leadership team and will continue to report directly to Turner EMEA President Giorgio Stock.
In the new role, Greifeneder will spearhead the development, creation and production of general entertainment originals across the EMEA region, focusing initially on Germany, Spain and France, and continuing her oversight of the German general entertainment content pipeline. She will also be responsible for exploring opportunities for collaboration with WarnerMedia sister companies.
Stock said: “Creating original, immersive content helps us connect with existing and new fans, further differentiates our successful branded destinations and provides us greater choice to access exciting additional revenue streams. Anke’s expertise in finding and shaping great scripts, attracting and nurturing best-in-class talent, and executing across both drama and comedy, will help us take our GE ambitions to the next level at a time when content creation is becoming an increasingly important ingredient in our business strategy.”