Turner Broadcasting, IPC Media Launch NutsTV

LONDON, July 24: Turner Broadcasting System (TBS) and IPC
Media will launch NutsTV in the U.K., a new male-targeted multiplatform
television channel inspired by Nuts, a
British weekly men’s magazine.

The new channel is slated to launch initially as a live
four-hour NutsTV block that will air five nights a week on Freeview, reaching
more than eight million households across the U.K. More platforms are scheduled to launch at a
later stage.

Produced by
digital media company etv, NutsTV will offer live programming and interactivity
aimed at men, and will feature exclusive original content within a studio
setting. The television programming will have all the character and
personality of the magazine, but will offer its own unique take on girls,
sport, entertainment, gadgets, cars and news. A broadband component will complement the
channel’s linear programming and will provide another addition to the
magazine’s website, www.nuts.co.uk. The new broadband component will offer
users catch-up TV, unseen footage and a chance to join in. The Nuts website already attracts more than
600,000 unique users every month.

Advertising
sales for the TV block will be handled by Turner Broadcasting System. Magazine
advertising sales will continue to be managed by IPC Ignite, the division of
IPC responsible for publishing Nuts alongside Loaded, NME and Uncut. However both teams will be working closely to
develop cross-platform opportunities for clients looking to reach the target audience
of young men.

Dee Forbes, the senior VP and general manager of TBS UK,
commented: “Turner Broadcasting System is delighted to lead the market and
launch this new and unique multi-platform offering to such an important
demographic. We’re excited to be involved in such a pioneering project.
Original, live television will appeal perfectly to 16-34 year old men and
adding a channel like NutsTV to the TBS portfolio of channels means that we
have a desirable offering for viewers and advertisers alike.”