TRACE Launches Hybrid App for SVOD, Live TV & Radio


LONDON: TRACE has launched TracePlay, a hybrid digital service for SVOD, live TV and radio, dedicated to Urban music and entertainment.

TracePlay debuts today in the U.S., U.K., Africa, France, Benelux, the Caribbean and the Indian Ocean, with more than 200 countries to follow toward the end of the month. TracePlay is available across a range of platforms, including Mac/PC, iOS and Android smartphones, and Apple TV. It offers instant and unlimited access to ten live music and sports TV channels, 31 live music radios and 2,000 films, series, documentaries, concerts and TV shows on-demand.

The SVOD library features movies such as Mum and Dad Meet Sam and Hot Boyz, along with African blockbusters like 30 Days in Atlanta and Ayanda. It also has reality TV such as Growing Up Hip Hop, Kingin with Tyga and Cutting it in the ATL…, multicultural series like V-Republic and Kingmakers, exclusive music and sports documentaries and concerts.

Olivier Laouchez, CEO of TRACE, said: “TracePlay has been our most ambitious project since our inception. We are the first in the world to launch a hybrid platform SVOD + live TV + live radio, with seven geolocalized versions, simultaneously in over 200 countries and on multiple connected devices. Our teams and those of our technical U.K. partner, Simplestream, have done a tremendous job to meet the expectation of millions of fans eager to access their favorite urban channels and content, anytime, anywhere, on any devices. TracePlay is also a new activity that we approach with humility and ambition. Video streaming is revolutionizing our audiovisual industry and TRACE fans are the early adopters of this mobile and digital revolution. TracePlay represents a unique opportunity to continue and accelerate TRACE’s global growth.”