Toy Company Unveils Entertainment Arm

CANNES, October 12: The global toy company Spin Master
unveiled its entertainment arm at MIPCOM Junior today, with plans for
developing and producing cross-media content offerings.

Spin Master Entertainment will be led by Matt Wexler, from
the parent toy company, as executive producer, based in the Toronto
headquarters. Also leading the new division as executive producers will be Adam
Beder (VP of global licensing) and Ronnen Harary (chairman and co-CEO).

“Spin Master understands kids and are strong believers in
partnership,” said Wexler. “We are coming to the entertainment business with a
unique understanding of how to realize off-channel success which we hope will
give us an advantage in creating a true 360-degree approach to character and
story development.”

The initial focus of the new arm will be the development and
production of entertainment properties based on original content, co-production
and the development of its own proprietary brands. “This is a new business channel
for us and we’re looking to create fresh, original entertainment content, not
toy commercials,” said Wexler. “We are looking for projects with unique
creative vision, global appeal, and as always, different is best.”




—By Mansha Daswani