Towers Holdings Launches Branded Content Division

CHICAGO: Towers Branded Content and Entertainment, the new advertiser-led video content business from Towers Holdings, will develop and produce original programming for TV and online that integrates brands, products and services. 

Towers Branded will be led by managing director Matthew Sawyer, who has more than two decades of experience in online and integrated marketing. The creative efforts for the new venture will be led by Jonathan Towers, COO of Tower Productions, which will execute the development and execution of Towers Branded’s projects.

William Fisher, the CEO of Towers Holdings, said, “Towers Productions was founded 20 years ago to create high-value programming that met the economic needs of the emerging cable industry. Under Matt’s leadership, Towers Branded aims to solve problems facing the industry today: advertisers need to connect with TV audiences but find 30-second commercials ineffective; agencies are seeking creative ideas that break through the clutter; and networks require high-quality programming be made within ever-tightening budgets."

Sawyer added: “Our team brings expertise from the agency world to the experience of television production. We have been brand marketers, so we understand the need to deliver results against metrics. Branded television, video and web content can anchor effective, integrated marketing programs, including online, PR, events and mobile.”