TNT in Multiplatform Deal for PGA Coverage

ATLANTA, August 3: In a
first for a U.S. golf event, select coverage of this month’s 2006 PGA
Championship will be offered up on PGA.com, as part of a deal with broadcast
partner Turner Network Television (TNT).

PGA.com will deliver 11
hours of live coverage featuring TNT and CBS' on-air announcers, camera
coverage and editorial content. The coverage begins August 17 and 18, when the
site will simulcast six hours of TNT's on-air content. Also, PGA.com will
webcast five additional hours of bonus coverage from the first two rounds of
the championship. Further, PGA.com will provide fans with the ability to choose
the video stream they would like to watch through a mosaic of four video
streams using CNN Pipeline technology. Video stream No. 1, Greenside Live, will
show the same vantage points that will air on TNT's telecast. Video stream No.
2, the Player Cam, will allow viewers to follow the designated group of the day
as they attempt to climb the leaderboard. Video stream No. 3, titled Inside the
Ropes, will give visitors front-row seats to PGA Championship press conferences
as well as exclusive course flyovers, player profiles and historical PGA
Championship moments. A fourth video stream will spotlight The PGA Learning
Center.

"One of the benefits
of providing six hours of simulcast coverage on Thursday and Friday is to build
interest and viewership of the PGA Championship on TNT," said David Levy,
the president of Turner Sports. "This landmark multiplatform experience is
the perfect example of how, with the help and tremendous access provided by our
friends at The PGA of America, we can leverage our expertise and technology to
enhance our network coverage giving the fan the most complete two-screen
experience. We wanted to debut this big idea at a big event, and what could be
better than to do so at a major championship."