TNS Releases Super Bowl Ad Report

NEW
YORK, January 18: According to TNS
Media Intelligence, advertising during the Super Bowl game has accounted for
682 minutes—over 11 full hours—of commercial time throughout the
past 20 years, representing 221 different advertisers and translating into
$1.72 billion in ad spend for the networks.

The top five Super Bowl
advertisers of the past 20 years have spent $613.4 million on advertising
during the game, accounting for 35 percent of total advertising dollars spent
on the game. Anheuser Busch and Pepsico, remain on top, followed by General
Motors and Time Warner. FedEx, a top five placement in the report covering 1985
to 2005, has been replaced by The Walt Disney Company in this year’s edition.
FedEx has advertised with the Super Bowl for 19 years, while Disney has only
advertised with the Super Bowl for the past seven years.

The cost of an
advertisement in the Super Bowl has more than quadrupled in the past 20 years,
reaching $2.5 million in 2006 for a 30-second unit. For the 2007 game, CBS is
reportedly fetching over $2.6 million for each 30-second spot.