TiVo to Feature New Pause Menu

ALVISO,
December 10: TiVo's latest addition to its suite of interactive ad solutions will enable
advertisers to place targeted product messages within the pause screen of a
live or time-shifted program.

The
new Pause Menu is designed to grab the attention of fast-forwarding viewers.
Promotions on the Pause Menu will be displayed as a single line of text and
another line will link the viewer directly to TiVo's Universal Swivel Search,
allowing subscribers to find program information related shows and downloads
when they click on the "pause" button on the TiVo remote.

Mercedes-Benz
USA, one of the first to sign on for the Pause Menu, plans to use the feature
to help promote its new GLK SUV early next year by targeting football viewers.
Twentieth Century Fox Home Entertainment is utilizing the Pause Menu for its Dr
Seuss' Horton Hears a Who DVD and
Blu-ray release on December 9.

David
Sandford, the VP of marketing and product management for TiVo, said, "With
the number of DVR homes on the rise, TV advertisers are facing a very serious
commercial avoidance issue that must be addressed now. The launch of Pause Menu
moves us another step closer to achieving our goal of providing a comprehensive
suite of interactive advertising solutions designed to help the TV industry
reach viewers in a DVR world."

Sandford
continued, "It's important to note that our interactive ad solutions have
been so well received because they are non-intrusive and actually enhance the
viewing experience. For example, our research tells us that linking the Pause
Menu to our popular Swivel Search feature gets very positive viewer reaction.
This creates value for viewers and effectiveness for advertisers—a win,
win situation."

—By
Kristin Brzoznowski