Spin Master Takes Master Toy License on Last Airbender

TORONTO: Spin Master has signed a deal with Nickelodeon and Viacom Consumer Products (NVCP) to be the master global toy licensor for the forthcoming theatrical release The Last Airbender, from Nickelodeon Movies and Paramount Pictures.

Directed by M. Night Shyamalan and based on the hit series Avatar: The Last Airbender, the feature film is slated for release in July 2010. Spin Master and NVCP will produce a line of products surrounding the movie that include action figures, vehicles and playsets.

"M. Night Shyamalan and Paramount have done an incredible job of adapting the mythology of Avatar, the Nick TV show, into an imaginative and visually stunning live-action big-screen fantasy adventure film," said Adam Beder, the VP of licensing for Spin Master. "As the world’s most fun and most imaginative toy company, it’s a natural fit for us to recreate the magic of the film into an original and creative new toy line that children will love."

"There is tremendous anticipation for The Last Airbender, and we are thrilled to bring a hugely innovative hit TV property to life through our partnership with Spin Master," added Leigh Anne Brodsky, the president of NVCP. "Our co-branded product line will dive in to The Last Airbender‘s rich story line and promises timeless play experiences for the original series’ super-fans, as well as for new fans of the film."