The Young and the Restless Cosmetic Line in the Works

NEW YORK: The fictional beauty brand Jabot featured in the CBS daytime drama series The Young and the Restless is being adapted into a full line of color cosmetics and skincare products.

The Jabot cosmetics first appeared on The Young and the Restless 20 years ago. Story elements to introduce the real Jabot line will begin airing within the show starting June 13. The new product line for the fictional Jabot will mirror the actual development of Jabot Cosmetics and is currently scheduled to air on June 24. Jabot Cosmetics will be created and manufactured by Fusion Brands, through a licensing deal with CBS Consumer Products and Sony Pictures Television. Customers can purchase the products on shopjabot.com, hsn.com and at Ulta retail locations.

“This is a truly innovative licensing deal that just makes sense on many levels,” said Liz Kalodner, the executive VP and general manager of CBS Consumer Products. “Jabot already has built-in brand familiarity with the viewers, and the launch of these new products will be integrated into the show’s story lines in a very organic way. Fans will get to watch the development of these products unfold on the show and then be able to actually buy them and use them themselves.”

"We’ve had a great partnership with CBS, Fusion, and HSN in putting this whole project together,” commented Steve Kent, the senior executive VP of programming for Sony Pictures Television. “These best-in-class partnership opportunities don’t come very often and we know that the loyal fans of The Young and the Restless will appreciate all this product line has to offer.”

“We are proud to bring Jabot to the consumer as a real brand,” added Maria Arena Bell, executive producer and head writer of The Young and the Restless. “This is the perfect platform to deliver such an offering to our fans who, for many years, have wanted to know how they could get real ‘Jabot Cosmetics’ and own a piece of the show that they have helped make number one for 22 years.”