Telemundo Launches Licensing, Consumer Products Program

MIAMI: Telemundo has unveiled a licensing and consumer products program as it develops itself into a lifestyle brand, signing up partners for jewelry, prepaid calling cards and home decor.

The U.S. Hispanic network has inked deals with The Richline Group, IDT Telecom and Arrow Home Fashions. Big Tent Entertainment, the licensing agent for the Telemundo brand, brokered the deals on behalf of NBC Universal Television Consumer Products Group.

“Producing and owning our own original content opens up countless opportunities to serve, engage and entertain our audiences," said Don Browne, the president of Telemundo. “One of the unique aspects of our business model is our audience’s interactive participation with Telemundo’s content. This is an exceptional opportunity for Telemundo and our audiences because we’ve brought the best creative minds in the business together to create an exciting line of Telemundo-inspired products.”

“Our entry into the licensing and consumer products market further solidifies Telemundo as a full-fledged, true lifestyle brand,” added Jacqueline Hernández, the COO of Telemundo. “Hispanic consumers recognize and trust our brands, which allow us to be able to offer our brand equity and association on relevant product lines."

The jewelry line will hit retail first, based on Club de Noveleras, El Clon and La Reina del Sur. The merchandise will initially be available on www.telemundo.com, later rolling out on home shopping and retail channels. Next will be prepaid calling cards to Mexico and Latin America, which will feature the network’s highly-rated franchise Futbol Estelar, exclusively in 7-Eleven stores nationwide. In the fall, consumers will be able to purchase Telemundo-inspired bath, bedding and home furnishings for adults and children, including fashion bedding, window treatments, bath accessories, towels and table linens.