Telecinco Takes SevenOne Format

MUNICH: The Spanish broadcaster Telecinco has come on board for its own version of SevenOne International’s hit format Beat Your Host, with the prime-time event set to be co-produced with the show’s original creator.

The Spanish version of the format, due to broadcast later this year, will be co-produced by Raab TV/BRAINPOOL, the creator of the format that has sold to 14 markets, among them China, the Netherlands, Denmark, and the U.K.—where ITV1 has ordered a second season. In France, where it aired on TF1 as Qui peut battre Benjamin Castaldi?, the show scored an audience share of more than 40 percent in the 15 to 49 demo. In Sweden, Vem kan slå Filip och Fredrik drew market shares of up to 39.5 percent in the 15-to-44 segment on Kanal 5. And in Germany, Schlag den Raab was the most successful TV debut on ProSieben in more than four years.

"We’re absolutely delighted that Spanish market leader Telecinco is airing Beat Your Host! in one of Europe’s most important markets," said Jens Richter, the managing director of SevenOne International. "Over the past 12 months, Beat Your Host! has already thrilled audiences in the U.K., Sweden, Denmark and France. Building on the show’s success, we’re positive that the Spanish audience are fascinated by the innovative concept of the show."