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Tag Archives: PwC

User Experience Takes Center Stage in Shifting Media Landscape

World Screen takes a deep dive into PwC’s latest Global Entertainment and Media Outlook, which argues that being “consumer-obsessed” will be imperative as the sector’s growth plateaus. Companies angling for a bigger slice of global entertainment and media (E&M) revenues—set to rise from $1.8 trillion in 2016 to $2.2 trillion in 2021—must “focus more intensely” on user experiences, says PwC.

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PwC Outlook on Entertainment & Media

Key findings in PwC’s latest five-year outlook on entertainment and media revenues, which points to “unprecedented challenges” for companies in this changing landscape, include internet advertising overtaking broadcast in the U.S. for the first time next year and China becoming the world’s box-office leader.

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Digital Value Chain, Scale to Drive Continued M&A Activity

PwC is projecting that 2016 will see “robust” merger and acquisitions (M&A) activity in the U.S. entertainment, media and communications (EMC) sector, driven by companies’ need to build presence, scale and digital value chains. According to PwC’s US Entertainment, Media & Communications Deal Insights report, U.S. deal value in 2015 was $149 billion, a 13-percent increase on the year-ago period. Deal volume was down 7 percent to 818. Q4 was one of the slowest M&A quarters in recent history, PwC said.

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