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Tag: Payback Australia

November 28, 2016 Analysis

Oz Study: TV Delivers Biggest ROI for FMCG Brands

November 28, 2016

The first results from the Payback Australia study by Ebiquity have found that every $1 invested in TV advertising generated a return of $1.74 for FMCG brands.

Tag: Payback Australia

Oz Study: TV Delivers Biggest ROI for FMCG Brands

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