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Tag: Media Consumption Forecasts

Zenith: TV Remains “By Far” the Most Popular of All Media

June 13, 2016

Zenith’s Media Consumption Forecasts report finds that mobile internet consumption is now growing at the expense of all other media, including TV, which still dominates despite recent declines. The amount of time people around the world devote to using mobile internet is forecast to increase by 27.7 percent this year, driving a 1.4-percent increase in overall media consumption.