Following the pandemic-driven boosts of 35.4 percent in 2020 and 22.8 percent last year, OTT video revenue growth is expected to slow to a compound annual growth rate (CAGR) of 7.6 percent through 2026, PwC reveals, with revenues rising to $114.1 billion.
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The global entertainment and media (E&M) business is rebounding from a Covid-19 pandemic slump, according to PwC, with revenues on track to rise by 6.5 percent this year and 6.7 percent next year.
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The latest edition of PwC’s Global Entertainment & Media Outlook sees total spending on the sector rising to $2.4 trillion in 2022, up from $1.9 trillion in 2017, as digital continues to reshape the industry and we enter a phase the company has dubbed “Convergence 3.0.”
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