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Tag: Global Entertainment and Media Outlook 2017-2021

PwC: Media Companies Must Focus on User Experience

June 7, 2017

In its latest five-year outlook, PwC states that companies angling for a bigger slice of global entertainment and media revenues—set to rise from $1.8 trillion in 2016 to $2.2 trillion in 2021—must "focus more intensely" on user experiences.