Tag Archives: Deloitte

In its 2022 TMT Predictions report, Deloitte projects at least 150 million SVOD paid streaming subscriptions will be canceled worldwide next year, with churn rates rising up to 30 percent per market.

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The 15th edition of Deloitte's Digital Media Trends survey explores media consumption trends amid Covid-19, charting intensified streaming competition, price sensitivity and the prospect of higher churn rates.

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SVOD platforms will have to work hard to retain the subs they gained amid the COVID-19 pandemic, according to a range of new studies.

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The results are in for Deloitte's tenth annual Digital Democracy Survey, which reports that 70 percent of U.S. consumers binge-watch an average of five episodes per sitting, and 31 percent are bingeing on a weekly basis. The new study also found that 46 percent of Americans subscribe to streaming-video services. Millennials aged 14 to 25 are spending more time on streaming content than they are on live television.

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