Tag: Advertising Association/WARC Expenditure Report

Advertising revenues in the U.K. are forecast to rise by 9.2 percent in the second quarter to £9.7 billion ($12.5 billion), according to the Advertising Association/WARC Expenditure Report, powered by the Euros and the general election, with a 7.7 percent gain projected for the full year.

Advertising spend in the U.K. is expected to rise by 5.8 percent this year to reach £38.8 billion.

The U.K. advertising market avoided a contraction in Q2 thanks to growth in online formats and BVOD, according to the latest Advertising Association/WARC Expenditure Report.