Tablet Usage to Bolster Mobile TV Viewing Figures

HAMPSHIRE: Consumers’ growing satisfaction with watching mobile TV on tablets is set to drive average monthly viewing to 186 minutes per month in 2014, according to a new report from Juniper Research.

The report, Mobile TV: Applications, Devices and Opportunities 2012-2016, finds that users are becoming more accustomed to watching content on tablets. That, coupled with the fact that a wider range of content is becoming available on tablets, means that consumers will increase their viewing times. These gains will be most apparent in North America, where mobile TV usage is already high and Internet services like Hulu and Netflix are already quite popular.

Another key driver is the continued integration of mobile services into pay-TV packages. These devices enable users to watch pay-TV content or catch-up services on the go, extending the reach of traditional TV services.

According to report author Charlotte Miller, "Consumers are already accustomed to timeshifting thanks to DVRs such as TiVo and Sky+; what mobile TV allows them to do is placeshift. This allows users to watch their pay-TV content anytime, anywhere and on any device—the TV experience is no longer confined to the home."