Studios Sign on for Brand Licensing

LONDON: Warner Bros. Consumer Products and Sony Pictures Consumer Products are among the latest companies to sign up as exhibitors at Brand Licensing Europe, set for September 30 to October 1 at Olympia’s Grand Hall in London.

The organizers of the annual event say that sales are up by 6 percent, with almost 80 percent of last year’s exhibition space already booked. First time exhibitors include FitzRoy Media, GATEWAY4M and Walker Books. Warner Bros. Consumer Products is returning to Brand Licensing Europe for the fifth consecutive year, while Chorion will be on the show floor for the tenth time this year. Around 200 companies, 2,000 properties and more than 4,000 retailers, licensors and sales promotion agents are expected be on site at this year’s event. Features include the Screening Suite, TV Lounge, Licensing Academy and the Salon, House & Home and Toy Store product showcases.

The 2008 edition of Brand Licensing Europe attracted almost 4,300 attendees.