CIMG to Launch Exclusive E! Online Mini-Site in New Zealand

LOS ANGELES, March 17: Comcast International Media Group
(CIMG) in Asia has launched an E! Online-branded ad-supported mini-site on MSN
in New Zealand that will offer up a daily feed of short-form celebrity news and
gossip content.

The deal marks the expansion of CIMG's relationship with
Australia's ninemsn via the company's online portal in New Zealand. The new
ad-supported site is scheduled to launch on the "Entertainment Fix,"
a new category on the service showcasing video entertainment content direct
from E! Online. The site will feature exclusive short-form content from E! and
The Style Network, with clips from E! News, Planet Gossip, Live from the Red Carpet, Wild On,
Fashion Police, Style Tips (from Isaac,
Dress My Nest and Pantry Raid), Style Her Famous and Girls of the Playboy Mansion, as well as RSS feeds of E!’s top and latest news
stories.

The MSN portal, located at msn.co.nz, includes an extensive
community of one-million-plus visitors per month.

"We’re thrilled to be launching a fully branded
mini-site on MSN in New Zealand," said Christine
Fellowes, the managing director of Asia Pacific at CIMG. "Our goal is
to satiate the appetites of the younger demo group that visits MSN by offering
up the latest fashion and entertainment news surrounding their favorite
celebrities online."

Duccio
Donati, the recently-appointed senior VP of CIMG, added, "This latest
alliance with MSN in New Zealand underscores our commitment to making our
content available, everywhere and at any time. We’re focused on expanding our
entertainment and lifestyle brands—E! Entertainment, The Style Network,
G4, Versus and The Golf Channel— to multiple platforms in such important
global markets as the Asia Pacific."

—By Irene Lew