Streaming Deal for IFC, Netflix

January 26, 2009 World Screen

LOS ANGELES: IFC’s returning original series The Whitest Kids U Know will be available to view online by Netflix subscribers the day after its TV broadcast.

The new season of the sketch comedy series launches on IFC tomorrow at 10 p.m. All episodes will be available for online streaming from the Netflix website 24 hours after the TV broadcast.

"Our tech-savvy audience is well ahead of the curve in seeking out alternative media platforms to view content," said Jennifer Caserta, the executive VP and general manager of IFC. "This agreement with Netflix will enable us to bring The Whitest Kids U Know to their subscribers, generating new fans for IFC among people who are attracted to independent culture."

Robert Kyncl, the VP of content acquisition for Netflix, added: "Introducing new audiences to interesting content continues to be one of our core strengths, and we’re excited to have such ground-breaking content available through the Netflix instant watching functionality."