Strawberry Shortcake Secures Latin American Licensees

NEW YORK: Exim Licensing Group, the Latin American licensing agent of the American Greetings Properties (AGP) brand Strawberry Shortcake, has already secured eight licensees for the region for greeting cards, gift wrap and party goods.

Licensees include Granmark, which signed on for Mexico and South America; Papeles Primavera for Colombia; Argos Comerical for Argentina; and Comercial Happy Happy in Chile. Also included are Regina Industria, Festcolor Argos and Cromus Embalagens for Brazil, as well as Anagram for balloons throughout Latin America. The Strawberry Shortcake character debuted in 1980 as a line of social expressions, toys, videos, games, crafts and books.

“Social expression is where Strawberry Shortcake began and remains a key element in our product assortment,” said Carla Silva, the VP of global licensing at American Greetings Properties. “We know that our fans love to celebrate their birthdays and other special occasions with Strawberry Shortcake and we’re very excited to bring this new product line to the region.”