Strawberry Shortcake Brand Tops $2 Billion in Retail Sales

BURBANK, September 5: American Greetings Properties’ (AGP)
girl-skewing brand Strawberry Shortcake
has achieved more than $2 billion in cumulative worldwide retail sales from 2003
through 2007.

“We are thrilled with the phenomenal success of Strawberry
Shortcake over the past four years which has exceeded our expectations and
secured its position as one of the top girls' brands of all time,” said Andy
Heyward, the chairman and CEO of DIC Entertainment, the exclusive worldwide
licensing agent for Strawberry Shortcake.
“American Greetings has created a timeless brand and we salute them and our
network of partners and agents who have contributed to this tremendous

The Strawberry Shortcake brand has secured more than 300 million licensees worldwide and is
available at every major U.S. retailer. DIC and AGP will continue to work with
partners to build the Strawberry Shortcake franchise with new brand themes (dance, western, music, fairytale and
Hollywood glamour), content, categories and distribution channels in
development through 2010. First introduced in 1980 by AGP, Strawberry
generated more than $1 billion in
retail sales between 1980 and 1985. American Greetings and DIC reintroduced the
brand in 2003.

In 2006, Playmates was named the new master toy licensee for
Strawberry Shortcake and relaunched a
new line of Strawberry Shortcake
toys. In 2007 and 2008, Playmates will continue to rollout new merchandise that
ties in with the tentpole themes, as well as support the brand with national
advertising campaigns. Penguin Putnam has 11 new books in release this year,
and to date has sold more than 11 million books from the Strawberry
publishing program, which has
published 70 titles since 2003.

New Strawberry Shortcake DVD titles will also rollout this year. With more than 10 million units
of Strawberry Shortcake shipped
to date, Twentieth Century Fox Home Entertainment has released two new DVD titles,
Sweet Dreams Movie and Berry
Blossom Festival
, along with an upcoming
October release of Let's Dance,
to coincide with the fall 2007 "dance" tentpole theme. Eight new DVD
titles are planned for 2008-2009. In spring 2007, Fox released a theatrical
feature, Berry Blossom Festival
on screens across the U.S., which marked the second theatrical release for the
brand. The Sweet Dreams Movie,
released in fall 2006, achieved the best performance ever for a children's
matinee-only release. Koch Records, which has sold nearly 500,000 Strawberry
CDs, released “World of Friends”
CD in May and is gearing up for the September release of the “Let's Dance” CD.
The Strawberry Shortcake website
averages 200,000 unique visitors per month while growing 40 percent month over

This month, Strawberry Shortcake will also make its major broadcast network debut
with 26 half-hour episodes on KEWLopolis, a rebranded Saturday morning children's programming block on CBS. Strawberry
also airs on the syndicated
programming block, DIC Kid's Network.

In the international arena, the Strawberry Shortcake merchandise program and broadcast exposure continues
to build and expand into new territories. In Europe, France has become the
number-one market in Europe for Strawberry Shortcake, where it continues to perform at retail and is the
leading Saturday morning animated series on M6. Strawberry Shortcake is also performing well at retail in Spain, Belgium
and the Netherlands. On the licensing front, Proctor & Gamble has signed a
multi-territory agreement (the U.K., Greece, Finland, Central Europe, Middle
East and Africa) to distribute Strawberry Shortcake branded merchandise as part of their “feel and
learn” line of product. Additionally, the Strawberry Shortcake Baby program is set to debut in France.

In Latin America, Strawberry Shortcake is available in all major territories, including
Brazil, Mexico, Chile, Colombia, Ecuador, Peru, Argentina and more. Strawberry
Shortcake Baby
will debut this year in
Brazil, Chile and Mexico. Additionally, Turner's pan Latin American Boomerang
channel will premiere Strawberry Shortcake this year.

Strawberry Shortcake
is available in Australia, New Zealand, Southeast Asia, China, Taiwan, Hong
Kong and Korea and will launch in 2008 in Japan.