Strategy Analytics Report Charts IPTV Growth Trends

BOSTON: The number of subscribers to IPTV services in the U.S. will increase from 5 million this year to 15.5 million by 2013, according to Strategy Analytics, increasing its share of TV homes to 13 percent from less than 5 percent.

In the same period, IPTV’s share of TV homes will increase to 13 percent from less than 5 percent this year. The gains are being driven by the telcos that have entered the pay-TV business, including AT&T and Verizon.

“Crucial to the ultimate success or failure of IPTV in the U.S. will be adequate customer uptake and demand,” said Ben Piper, the director of the Strategy Analytics multiplay market dynamics service. “To date, the telcos have done an insufficient job of articulating the IPTV value proposition to the customer.”