Steve Ballmer Joins Media Summit Lineup

NEW YORK: Microsoft Corporation’s CEO, Steve Ballmer, is set to deliver a keynote speech at the 2009 Media Summit, scheduled to take place in New York March 18 to 19.

Ballmer will be interviewed by BusinessWeek‘s editor-in-chief, Stephen J. Adler, at 9:15 a.m. on March 19. The event is presented by The McGraw-Hill Companies, co-sponsored by BusinessWeek and Standard & Poor’s, and produced by Digital Hollywood. The Media Summit is expected to attract some 1,000 attendees with the theme "Global Media + Technology Innovation = Communications Revolution." More than 150 panelists will participate representing industries including print and broadcast media; advertising and marketing; broadband, cable and wireless; news and entertainment; technology; and finance. In addition to Ballmer, the event has lined up NBC Universal’s president and CEO, Jeff Zucker, as a keynote speaker.

"The Media Summit New York is renowned for bringing together the world’s top minds in media, entertainment, advertising and technology, as typified by this year’s keynote participants," said Victor Harwood, the president of Digital Hollywood and director of the Media Summit. "NBC’s Jeff Zucker and Microsoft’s Steve Ballmer are two of the most knowledgeable and widely admired leaders in their industries, and we are honored to add their perspective and participation to the Media Summit."