StarHub Launches HDTV Platform

SINGAPORE, January 18:
Singapore has become the first Southeast Asian nation to offer commercial HDTV
services, with the launch of StarHub’s HD Plus today featuring Discovery HD and
National Geographic Channel HD.

The launch follows
StarHub’s successful HDTV trial that kicked off with the 2006 FIFA World Cup
and ended at the close of the year. During this trial, 1,000 StarHub Digital
Cable could access 64 World Cup matches and titles from Discovery and National
Geographic Channel.

“We are very excited
about our HDTV launch, and are proud that we are the first operator in
Southeast Asia to introduce the service commercially,” said Terry Clontz,
StarHub’s president and CEO. “StarHub is constantly enhancing its customers’ TV
viewing experience. Our introductions of Digital Cable in 2004, Demand TV in
2005 and Smart TV in 2006 are examples of how we give customers more control
over what they watch, and when they watch their favorite programs. And who
knows, maybe someday we can even give customers choice on where they can view
their favorite programs too.”

StarHub is offering its
subscribers the HD Plus service with a subscription fee of S$15 and comprising
Discovery HD and National Geographic Channel HD. Clontz noted, “Discovery and
National Geographic Channel are longtime content partners of StarHub, and both
are very well-known for their production of high-quality programs. We know that
our customers will be delighted with the quality of the content, and with the
superior viewing experience that HDTV brings.”

Discovery HD is now
available in 14 international markets including South Korea, Japan, Canada,
Germany, Austria, Ireland, the U.K., Poland, the Netherlands, Denmark, Sweden,
Norway and Finland. National Geographic Channel HD is also on offer in the
U.S., U.K., Ireland, Italy, Canada, France and the Netherlands.