STAR Expands U.S. Reach of Indian Channels

HONG KONG/LOS ANGELES: STAR has expanded the U.S. reach of its Hindi-language channels STAR India PLUS, STAR India GOLD and STAR ONE, scoring carriage deals with CableAmerica, Cincinnati Bell and OpenBand.

CableAmerica customers in Maryland Heights, Missouri, can access the channels on an a la carte basis for $10.95 a month. Cincinnati Bell customers in Lebanon, Ohio, can get all three for $15.99 a month. And OpenBand customers in Sterling, Virginia, can take the three channels for $22 per month. 

“We are truly excited to see that STAR’s South Asian channels continue to build momentum throughout the U.S.,” said David Wisnia, STAR’s senior VP for distribution and sales and head of STAR’s North American and European offices. “The fact that platforms across the country continue to launch STAR’s highly popular bouquet of channels is a testament to the connection our channels have built with U.S. audiences."