SPTI Takes on Ad Sales for HBO, Cinemax Brazil

MIAMI, February 7: Sony Pictures Television International
(SPTI) have reached a deal for SPTI Advertising Sales, Latin America, to handle
advertising sales for HBO and Cinemax in Brazil, the only territory where both
channels air advertising.

Headquartered in Miami, SPTI Advertising Sales, Latin America
oversees all advertising sales in the region on behalf of SPTI’s branded
television networks—SET, AXN and Animax—as well as third party
channels like E!, A&E, The History Channel, Casa Club and MGM. SPTI
Advertising Sales also maintains offices in Brazil, Mexico and Panama.