SPTI Takes On 12 Yard Formats for Asia

LONDON, September 29: Sony Pictures Television International
(SPTI) has acquired the Asian format rights to five game shows from 12 Yard
Productions.

The deal includes Beg, Borrow or Steal, No Brainer, In It To Win It, Eggheads and Dirty Money. In announcing the agreement, Paul Gilbert, SPTI’s VP for format sales
and international production, noted, “12 Yard Productions has been highly
successful in turning out creative, successful, quality formats.”