SPT Ups Latin Ad Exec

MIAMI: Irving Plonskier has been promoted to senior VP and general manager of advertising sales for Latin America at Sony Pictures Television (SPT).

Plonskier assumes duties previously held by Klaudia Bermudez-Key, who was recently named senior VP and general manager of SPE Networks Latin America. In his new role, Plonskier oversees all advertising sales in Latin America on behalf of SPT’s branded television networks—SET, AXN and Animax—as well as A&E, BIO, Casa Club, E!, MGM, The History Channel and HBO Brazil and Cinemax Brazil. He is also responsible for SPT’s advertising sales offices in Brazil, Mexico, Panama and the U.S. for Latin American sales. Plonskier now reports to T.C. Schultz, SPT’s executive VP of networks for Latin America.

Most recently, Plonskier served as SPT’s VP of pan-regional advertising sales for Latin America. He joined SPT in 2004 as executive director for advertising sales in Latin America. Prior to joining SPT, Plonskier was the president and founder of Psquared Sports and Entertainment, a multimedia and communications representation firm.