Sport1 Shores Up English Football Rights

AMSTERDAM, August 3: The
chellomedia digital channel Sport1 has secured the exclusive live rights to the
English Football League Championship and League Cup for a period of three
years.

Sport1 already has the
rights to the Premier League and the FA Cup, and it has extended its current
rights to broadcast the top matches from the Scottish Premier League until the
end of the 2008/09 season.

The channel will broadcast
up to 38 live matches per season from The Championship and up to 12 live
matches from the League Cup.