SPE Names First Chief Technology Officer

CULVER CITY, December 12: Mitch Singer has been tapped as
Sony Pictures Entertainment’s (SPE) chief technology officer, as the studio
looks to explore new digital media opportunities and step up efforts to combat
online piracy.

Singer, who has headed up SPE's Digital Policy Group since
2001, will identify digital business opportunities, explore new formats for
products and services, represent SPE in industry forums, address the growing
threat of digital media piracy, evaluate emerging technologies and develop
usage models that give consumers the greatest possible flexibility.

"Sony Pictures is growing rapidly in the digital
marketplace, and we need a CTO to ensure that all our divisions are moving in
the same direction," said Beth Berke, the senior EVP and chief
administrative officer at SPE, to whom Singer will report. "Over the past
five years, Mitch has been instrumental in developing our digital policies and
representing SPE in cross-industry technology negotiations. He has an uncanny
ability to protect the interests of content providers while finding common
ground among the content, IT and electronics industries. That is a crucial
talent in bringing us to the next stage of digital distribution."

"Sony Pictures wants to make entertainment available
wherever, whenever and however audiences desire it, and that requires strategic
investments, risk-taking and vision," added Michael Lynton, the chairman
and CEO of SPE. "Mitch is the ideal person to manage our digital moves
because he has a keen understanding of digital entertainment from both the
business and consumer points of view."