Sorpresa! Block Launches on Mega TV

LOS ANGELES: Sorpresa! is now airing a branded kids’ block on Mega TV via DIRECTV, expanding its audience by more than a million Hispanic satellite subscribers through DIRECTV Más in addition to Sorpresa!’s existing 1.1 million cable subscribers.

The in-language, in-culture preschool programming block launched on Saturday, February 7. The one-and-a-half-hour block will air Saturdays and Sundays at 10 a.m. 

"Sorpresa!’s unique style and commitment to serve the Hispanic children’s audience along with our previous success with the branded block with them makes us confident that this new venture will be very successful," said Cynthia Hudson, the executive VP and CCO of SBS and the Managing Director of Mega TV. "The Sorpresa! block will allow us to continue to provide an in-language, in-culture viewing experience that our Hispanic children and their families will enjoy." 

"We are very happy to continue our partnership with Mega TV and to support their launch on DIRECTV, enabling our programming to serve a wider audience beyond our existing 1.1 million cable subscribers," added Maria Badillo, the senior VP of programming for Sorpresa! "We have selected a collection of popular programs from Sorpresa! representing both educational and entertaining content, including preschool programs like Cubeez, Bali, Zumbers, Boom and Reds and Telmo and Tula: Little Cooks."