Sony LIV Expands Reach with YouTube Partnership

India’s Sony LIV has partnered with YouTube TV and YouTube Primetime Channels to offer viewers the ability to subscribe to Sony LIV in the U.S., the U.K., France, Germany and Australia.

The move will make Sony LIV’s Indian entertainment content accessible to audiences directly within the YouTube ecosystem. Subscribers will gain access to Sony LIV’s vast catalog, which includes titles such as Scam 1992, Maharani, Tanaav, Rocket Boys, Mayasabha and The Hunt.

“We’re thrilled to expand Sony LIV’s footprint through this partnership with YouTube TV and YouTube Primetime Channels,” said Manish Agarwal, head of monetization at Sony LIV. “Our mission has always been to bring authentic Indian stories to audiences worldwide, and this collaboration allows viewers to access our premium shows and movies seamlessly through platforms they already know and love.”

Paul Snow, head of top media partnerships at YouTube, added, “We are happy to welcome Sony LIV to YouTube TV and YouTube Primetime Channels. This partnership furthers our commitment to providing a broad spectrum of programming that resonates with audiences throughout the world.”