Sony-Discovery-IMAX Present 3net

LAS VEGAS: Set to launch early this year in the U.S., the fully programmed general-entertainment 3D channel from Sony Corporation, Discovery Communications and IMAX, 3net, has a slate of original series and partner program acquisitions already in place.

The official brand and logo for the 3D network were presented by Sony at the Consumer Electronics Show. Also announced was a lineup of launch programs that includes the original series Experience 3D, which features some of the wildest experiences life has to offer. Exclusive U.S. premieres include Hubble 3D, providing a journey through space; In the Qube 3D, a hosted series that takes a topical look at what’s new and noteworthy in 3D; and Wildebeest Migration, which treks across Africa with these exotic mammals. These recently added programs join a diverse lineup that already includes African Wild, Attack of the Giant Jellyfish, Cloudy with a Chance of Meatballs, Ghost Lab, Magnificent Desolation: Walking on the Moon 3D and The Haunted, among others.

“3net is a critical component of the growth of 3D, as it will deliver a rich array of immersive, high-quality programming directly to consumers,” said Sir Howard Stringer, the chairman, CEO and president of Sony Corporation. “In a year when 3D becomes more personal, Sony, Discovery Communications and IMAX are dedicated to bringing great 3D television experiences into consumers’ homes. Our groundbreaking vision—creation of the preeminent 3D television destination—will soon become a reality.”

“For 25 years, Discovery Communications has been dedicated to satisfying curiosity and making a difference with the highest quality and most compelling content for viewers,” added John Hendricks, Discovery Communications’ founder and chairman. “Over the past decade, in partnership with technology leaders like Sony, we have made good on that promise by helping to pioneer HD in over 80 markets around the world. Today, with my friend Sir Howard Stringer at Sony and our partners at IMAX, 3net takes that commitment to the next level for consumers, affiliates and advertisers with the closest to real-life experience that TV has to offer—3D.”

“This past year has demonstrated the significant demand in the marketplace for quality 3D films,” noted IMAX CEO Richard L. Gelfond.  “We believe this venture will provide a much needed driver to fuel the continued growth of 3D into the home—the first 24/7 television destination committed to the very best in 3D content.”

“The vast resources and expertise of our joint venture partners—whose leadership spans across media, technology and entertainment – have allowed us to create a truly unprecedented 3D television experience grounded in the concept of highly immersive and engaging content,” commented Tom Cosgrove, 3net’s president and CEO. “We are continuing to work closely with our internal and external partners to position 3net as the preeminent player in the 3D television space as we move towards launch.”