Social Wit List: September 2015

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NEW YORK: FOX's Scream Queens was the most-buzzed-about new show in social media of all the programs that launched last month, according to The WIT.

The comedy-horror anthology is from the producers of Glee and American Horror Story and is about a college campus rocked by a series of murders. The show debuted on FOX and drew some 690,000 comments on Facebook and Twitter. Many commenters were giving #Kudos while #Crying, #Laughing and #Screaming.

The Streamy Awards, an annual ceremony honoring the best in online video, was broadcast for the first time on television this year, on VH1. There were around 658,000 social-media tweets about the broadcast from #EngagedViewers tapping into the #DigitalFanCraze that resulted in #MassiveVoting.

Another U.S. broadcast, Think Up, ranked high on the list of premieres that caused a stir in social media. The charity event, which supports the Entertainment Industry Foundation, aired live on ABC, CBS, FOX and NBC, featuring a roster of celebrities and influencers as well as live musical performances and comedy sketches. Of the approximately 97,000 tweets sent out in social media, comments were being made about how the #Star-Filled show was #Inspirational and #Necessary. There was also buzz talk coming from Justin Bieber's #Beliebers fan base.

Batalha dos confeiteiros, which aired on Rede Record in Brazil, delivered around 89,000 tweets. The cooking competition for pastry chefs is fronted by Buddy Valastro from Cake Boss. The show sees amateur pastry chefs compete against each other in themed challenges. Social media was buzzing about the #GreatHostLameDubbing and the #LotsofCatfights, but overall commenters gave the show a #ThumbsUp.

Coming in at number five on the list is NBC's Heroes Reborn. The event miniseries is a follow-up to the series Heroes that aired on NBC from 2006 to 2010. Around 67,000 social-media comments were made about the #MuchExpectedComeback, with some saying the show was #Confusing and mentioning there are #NoOriginalCast members.

Cámbiame Premium debuted on Spain's Telecinco and drew some 65,000 tweets alongside its premiere. The prime-time version of the format Cámbiame features style makeovers, plus home renovations and all kinds of dreams fulfilled. There were #MixedReviews in social media, with some citing #SuccessfulChanges and others having #DejaVu or complaining that it was #Cheap or #TooLong.

The Late Show With Stephen Colbert on CBS in the U.S. had around 60,000 comments on Facebook and Twitter in its opening night. The buzz talk on social media about Stephen Colbert taking over as host of the late night show from David Letterman involved the #GreatPoliticalSkits and #OldFashionedStudio, with many saying it was a #SmoothStart for the new host and was overall #SmartTV.

The debut of ABC's new drama Quantico was also trending in social media last month, delivering some 59,000 tweets. The show centers on a group of young, sexy FBI recruits who battle their way through training at the Quantico base in Virginia. One of the recruits will turn out to be a terrorist. Many of the comments in social media were about the series being #Thrilling and #GoodLooking, with its #CrazyPlot leaving some commenters to ask #WTF.

Fedez Chronicles – Tour 2015 aired on Italia 1 in Italy in September, and with it came around 58,000 social-media comments. The documentary follows the work and private life of rapper Federico Lucia, aka Fedez, over a five-month period. There was much #FanCraze on Facebook and Twitter, with commenters saying the doc was #Intimate and #Moving and that Fedez came off as a #NiceGuy.

Capping off the list at number ten is ABC's The Muppets. The mockumentary-style show explores the Muppets' personal lives and relationships, both at home and at work. In social media, around 51,000 tweets went out tied to the debut, hailing that #TheMuppetsareBack and that the show was #Hilarious, #Edgy and has a #CoolFormat.

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