Shine International Inks Format Deal

LOS ANGELES: Shine International has sold the format Clash of the Choirs to CCTV1 in China.

CCTV1 ordered 10 episodes of the series, which features celebrities who go back to their home town to recruit, form and coach an amateur choir. It is set to premiere in early November and the deal was facilitated by Zespa Media. The format has been sold to 14 countries, most recently in Poland. Shine International has also sold the format Shear Genius to Shanghai Media Group.

“China is a key market for Shine International, so I’m thrilled to announce our second format deal in the country as we continue to build a footprint and format distribution in the Asia Pacific region with local productions of our major global franchises,” said Cyrus Farrokh, the director of international distribution overseeing Asia Pacific at Shine International. “I have no doubt Clash of the Choirs will capture the hearts of primetime audiences in China as it has globally.”