SevenOne Sells Formats to Ukraine

MUNICH: SevenOne International has secured a range of deals in Ukraine, including the sale of Benidorm Bastards, as it expands across Central and Eastern European markets.

Two formats sold recently—Benidorm Bastards and the comedy show M!LF: Man Liberation Front—will debut on channel 1+1. Another format, The Successor: The Next Uri Geller, debuted at the end of August on STB.

Three other formats have been produced and aired in Ukraine. The game show My Man Can was launched by 1+1, the science show Galileo was picked up for channel K1 and the comedy format Kick the Pros was broadcast on Inter.

"We are delighted that we could sell six formats in a television market as highly innovative, competitive and important as Ukraine," said Axel Böhm, the regional sales director of international fiction acquisition at SevenOne International. "No matter what channel or time slot,
SevenOne International has the right format ready to go. Thanks to our diverse portfolio, we can reach the broadest possible audience in every television market."