SevenOne International Closes Format Deals on ProSieben Game Show

MUNICH, March 29: SevenOne International has sold the format
to ProSieben’s hit game show Beat Your Host! to the U.K., Sweden and Finland, in a deal with Zodiak Television.

Zodiak will produce the show using its own local production
companies: Diverse Productions for the U.K., MTV Mastiff for Sweden and T &
T Broadcasters for Finland.

With audience shares around 30 percent in the 14-49
demographic, Beat Your Host!, produced
by Brainpool, has been the most successful TV show debut in the last three
years in Germany. In the show, a host competes against his own guests in
physical, intelligence, luck and fun based rounds, featuring a wide range of
competitions from pole vaulting to geography tests to spreading soft cheese on
a sandwich.

Jens Richter, the MD of SevenOne International, noted: “The
show’s innovative concept and high shares have attracted a lot of attention in
other countries. There’s immense interest in Beat Your Host! Part of the attraction is the unusual concept, but
it’s also the strong visual experience that the show’s various competitions
offer. Zodiak Television Group gives us a large independent partner who can now
put Beat your Host! into action
in the U.K., Sweden and Finland.”