Sesame Workshop Makes New Hire for Licensing, Partner Relations

NEW YORK: Jennifer Ahearn has been made the VP of licensing and strategic partner relations at Sesame Workshop.

Ahearn will report to Maura Regan, the senior VP and general manager of global consumer products. Ahearn will manage Sesame Workshop’s relationship with Hasbro and work with the education and research team.

Prior to this, Ahearn was the senior marketing manager at IBM, leading brand advertising for television, print and online campaigns.

“As we continue to optimize marketing and promotional opportunities with key partners like Hasbro, Jennifer will lead those discussions on a global basis,” Regan said. “We are confident that Jennifer’s experience and knowledge will be a remarkable asset and we are thrilled she has joined the Sesame team.”