Saffronic Appoints First Head of Creative for Games

Bhanu Prakash has been named head of creative for games at Saffronic.

The appointment charges Prakash with leading the company’s expansion into art and animation services for the gaming industry. Prakash is responsible for leading a creative team to deliver content to a global clientele, spearheading advanced technology integration, shaping creative direction, fostering client relationships, overseeing training initiatives, conducting vendor assessments and orchestrating public relations efforts.

Prakash will oversee creative for all locations of Saffronic’s games business in India and will jointly report to Kumar Chandrasekaran, studio director, and Kevin J. Johnson, executive creative director.

Throughout his distinguished career in the digital arts spanning over 18 years across gaming, VR, film, animation and computer graphics, Prakash has contributed to Call of Duty, FIFA, Assassin’s Creed, Asphalt 9, Grand Theft Auto V, Gotham Knights, Need for Speed, Game of Thrones, Disney’s Mickey Mouse Clubhouse and more.

“Gaming continues to grow exponentially and is anticipated to double by 2030, reaching close to $600 billion,” stated Saffronic CEO Skyler Mattson. “With Bhanu’s exceptional background and artistic skill, he is the ideal creative executive to lead Saffronic’s global growth in the gaming space.”

“As head of creative for games at Saffronic, I intend to bring my unwavering commitment to excellence to help guide and empower the creative minds in the gaming division to deliver truly outstanding products for our clients,” commented Bhanu. “I look forward to working with Kumar, Kevin, Sally and the entire creative team to help build Saffronic into a market leader in games development and production.”